Efforts to salvage a tourism season that is hanging by a thread have prompted an all-out blitz of promotional efforts by the City of Burnside.
With a scope designed to reach across Kentucky and into Tennessee, Indiana and Ohio, where many of the yearly visitors to Lake Cumberland hail from, billboards, radio spots and even a Web site, burnsidetourism.com, are being employed to “get the word out,” as a recent press release termed it, that the lake is still open this summer and usable for boaters and swimmers, despite it being significantly lowered.
Local public relations firm M&S; Publishing Co. is working with Burnside to produce the advertising materials and campaign, and sounded enthused about the opportunity.
“This is an exciting time for the community,” said Melanie Arnold of M&S; Publishing. “(Burnside’s Tourism Committee) has adopted a very proactive position in promoting their assets and has a clear vision of what they want to do. Our role in the process is to help them focus on a destination and then create stepping stones toward that destination.”
The town’s new logo and design and promotional slogan, “Lose Your Worries — Leave Your Heart,” will be featured on the billboards and brochures that will be distributed in the far reaches of the Bluegrass and in surrounding states. The logo presents an illustration of the partially submerged tunnel in old Burnside.
Additionally, Greg Kitzmiller, the Web design specialist for M&S; Publishing, says the Internet has the potential to “lift up Burnside as a destination for lake visitors” and that they’re working on an advanced search function to help aid the cause, one that will key into Lake Cumberland Rentals. Click into the Web site’s function to make a reservation and it will help you look for whatever accommodations you need — one bedroom, two bedroom, cabins, views of the lake, etc.
It might seem a bit ironic to utilize such high-tech means to promote the natural beauty of the outdoors around Lake Cumberland, but it’s perhaps a sign of the growth that Burnside as a whole has made over the last few years and is still experiencing. The city is taking full advantage of its status as the only area of Pulaski County that allows restaurants to serve drinks — and the resulting swell of eating establishments to locate there — as just another reason to come visit Burnside.
“The ability for current visitors to have a glass of wine with a nice dinner at Picasso’s or the Harbor at Lee’s Ford, a beer with their steak at Reno’s or with their pizza at Lakeside Pizza & Pub, or a margarita with some great Mexican food at Las Penas or El Taxco is a huge plus,” said Arnold.
Donna Howard of the Burnside Tourism Committee said the everyone on their board liked the work M&S; had shown them and were very satisfied. Planning had been going on for a long time on choosing someone to manage and promote tourism in Burnside even before the Wolf Creek Dam crisis necessitated the lowering of the lake to 680 feet for the rest of the year —which has caused many regular visitors to fear there won’t be much of a lake to use.
Or for that matter, many fear that it will be dangerous — those who operate tourism-based businesses have had a number of people cancel reservations on the basis that low lake levels may present unsafe conditions. Burnside officials have done everything they can to combat that perception, however, and the advertising package is a large part of those efforts. Radio ads in particular will reportedly discuss the safety of the lake.
“We are planning to spend a large percentage of our (tourism budget) to offset the negative publicity that has been circulating,” said Howard.
How much money it will cost altogether is as of yet undetermined — but it’s going toward keeping Burnside viable at a critical point in the town’s history.
“We’re so very excited at the progress we have made so far,” said Patty Guinn, also of the tourism committee. “The development of Burnside’s tourism potential will open many doors for our community. We feel it’s the best direction for smart growth we can take.”
Local News
Related Photos
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Above is an illustration that will appear on billboards stretching up to the borders of Ohio, promoting Lake Cumberland and Burnside as a tourism hotspot this summer, courtesy of M&S Publishing. Efforts have been ramped up to squash the negative publicity surrounding the lowering of Lake Cumberland to 680 feet to ease pressure on Wolf Creek Dam.
Burnside ramping up tourism promotion
City’s tourism board trying to sink negative publicity from low lake
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Big Bang Theory
Pulaski County is not at war. The booming you may hear at dusk is mock cannon fire to scare away birds.
Stuart Spillman, environmental director for the Lake Cumberland Health Department, said at least three cannons are on loan from the department to residents who want to scare away swarms of starlings and blackbirds settling in to roost.
He said a cannon is being used by a resident on Laura Lane off Ky. 39; another is in the Oak Hill Road area and a third is on Ashurst Street in the eastern part of Somerset.
Spillman said a timer on each cannon allows it to “fire” at whatever frequency is desired. The cannons must be used as the birds circle before going to roost. “After they settle in, nothing will chase them out,” Spillman said.
The Health Department doesn’t operate the cannons unless there is a specific complaint in an area where there are lots of birds, Spillman noted. He said so far this year the birds are not as bad as in the past. -
Boil water advisory is lifted countywide
The water controversy that Pulaski County has been boiling over — so to speak — for the last week is finally over.
At 10 minutes after noon Wednesday, the “boil water” advisory for the Western Pulaski Water District was lifted — almost a full week after the problems began around 1 p.m. last Thursday.
Prior to that, the Somerset Water Service — along with the other water providers in its system, including Science Hill Water, Southeastern Water, and Eubank Water — lifted their advisories, with Somerset on Saturday afternoon and the last, Southeastern, by Monday morning. Western Pulaski was the last in the system to complete sample testing for potential contaminants, due to not being able to access its Pikeville-based testing lab until Monday.
Somerset Mayor Eddie Girdler thanked the public for its patience and understanding during the duration of the boil water advisory — put in place to keep citizens from drinking water that could have been contaminated after an accident last Thursday at the water plant site — and also thanked all the city employees for their hard work during this time.
“The boil water advisory went about as well as would be expected,” said Girdler.
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